Graphics Are Everything
May 22nd, 2014
By Peter Robinson
When I was younger I vehemently held to the idea that graphics don’t matter. A game should be judged by its game play, which was defined in my mind as some combination of game mechanics and raw fun. But I was wrong. The reality is that graphics DO matter. It’s time we harmonize two opposing phenomenon we see in games: some games sell despite their terrible graphics and others sell entirely because of their graphics. It’s not because there are two kinds of customers. There’s actually a single mechanism at work and I’m going to drag it into the light.
Long Ago, Graphics Didn’t Matter
Back in the eighties, Nintendo and Sega where in a death struggle. Sega clearly had the better graphics but Nintendo had more hit games. Those of us who were in the Nintendo camp naturally believed that graphics didn’t matter – and at the time, we were right. People mostly relied on game magazines and word of mouth to decide which games to purchase and since games were highly limited on what they could actually do with graphics, a game could be a hit no matter how bad it’s graphics were. Games survived entirely on some new mechanic, like jumping on bad guys, switching weapons, or some creative inventory. But people don’t buy games for the mechanics anymore. At least, that’s not the first thing they look at.
What Makes the First Impression?
The graphics make the first impression. Every encounter with a game starts with still image. From there, if the image looks good the customer might bother to read something about it. Soon after, the customer will start the trailer. Here’s where the graphics matter most. If the trailer looks good then the game has a chance. If not, then it will never see the light of day. This is the biggest hurdle for any game and experienced developers – like experienced movie producers – build the game entirely for the trailer. For instance, successful game often have huge bosses. It doesn’t matter if the bosses are hard or easy – they just need to be impressive to look at so the trailer looks cool. The hero’s moves have to look complicated and amazing. It doesn’t matter if the player can perform these moves with a single button press – it has to look good for the trailer. This is why graphics (and music) matter so much!
At this point you might be tempted to think that game play is irrelevant, but it’s not. If a game is amazing looking but boring, word will quickly get out that the game doesn’t live up to the hype. The thing is, such a game will still sell better then a game with average graphics and average game play. So the reality is, for a game to be successful, graphics are more important than game play. It’s sad, but true.
Judged by the Cover
People do judge books by the cover and they judge games by the trailer. Games that succeed make a promise in the trailer and deliver on that promise. Games that can’t deliver on the promise still do fairly well. Games that make no promise make no sales. Do graphics really matter? Graphics are everything!