I’ve struggled with how much time I should dedicate to marketing versus actual game development. The problem is always time. Even with large teams, there just isn’t enough time to do everything. So to help myself, I broke down the process of selling a game into three tests that a game must pass in order to sell. If you’re an indie game developer, I hope you’ll find them useful as well.
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When I was younger I vehemently held to the idea that graphics don’t matter. A game should be judged by its game play, which was defined in my mind as some combination of game mechanics and raw fun. But I was wrong. The reality is that graphics DO matter.
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In the early days of games, the high score list was king. Nearly every game had some method of scoring a session with a player and displaying the highest score. Today, this behavior survives in the form of global high score lists, but few games rely on high scores to motivate the player to continue investing time. Instead, games now employ a wide range of techniques to keep us coming back for more.
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We just released our second trailer for Pirate Code. The first trailer took three weeks to make. Just figuring out how to record and edit video was painful enough. I also scraped my way through several hundred articles on writing good game trailers.
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